Sick of the traditional status quo, Francesca’s and Ellie, approached me with the concept of starting a new, inclusive gallery space, Brierley Fitzgerald.

Needing a brand identity that conveys modernity and inclusivity, whilst also feeling part of the classical high art space. The brandmark celebrates the female-run space, modernising traditional greek statue figures in the stance of viewers gazing at art. The pairing of the serif and sans serif fonts for the wordmark juxtaposes the modern space rooted in history and tradition.