Surreal
Packaging, Illustration, Digital, Signage, Print
Collaborating with Surreal shortly after their establishment, I worked with them for two years. Taking the brand design created by Onwards, I applied this to all new products, marketing material, print and digital. Focusing on packaging, I created the artwork for six new SKUs.
During this time we identified issues with current packaging not highlighting core USPs as well as the boxes being printed in duller tones than desired, with key colouring missing.
After meticulously refining the design and extensive collaboration with the printers, we achieved a much richer, on-brand and consistent print, highlighting key messaging and keeping the playfulness of the brand.
“Madalyn's a superstar.”
“She's the right mix of creative, energetic and diligent in getting things done. We worked with her for 2 years, during which time she elevated our creative from website to packaging to content and everything in between. She would be an asset to any business looking to push their design forward, and have fun whilst doing it!”
Kit Gammel - Co-Founder, Surreal
Credits
Creative - John Thornton & Kit Gammel
Photography - Dream Factory
Press
Creative Review - ‘Can Surreal Shake Up The World of Cereal?’